If you are a California resident and are a customer / visitor at Sierra Circuits and want to opt out of any sale of your data to third party, please send email to CCPA@protoexpress.com with the email subject line: CCPA Opting Out of any sale of personal data
Your Email must include:
We will need to reach you and verify your identity before we proceed to opt you out.
The CCPA was developed based on a previous policy, the GDPR and recent data breaches. As stated in AB-375, in 1972 voters amended the California Constitution to include privacy as an inalienable right. The CCPA expands this to include digital data, stating, “Fundamental to this right of privacy is the ability of individuals to control the use, including the sale, of their personal information.”
The policy itself cites previous attempts to safeguard the privacy of California citizens. However, nothing like the CCPA has been attempted before. The policy also cites the Cambridge Analytica incident, which violated the trust and privacy of Facebook users. Included in section 2 of the CCPA are the following “rights” defined as the ultimate goals of the policy:
While these rights are the stated goals of the policy, they do not capture the full requirements and innovation that is within the policy. There is still a need for clarification on some aspects and nuances in the policy, but that is to be expected. Let’s expand on the major provisions of the legislation.
The act covers “consumers,” who are defined under section 1798.140 as natural persons who reside in California. Consumers are now provided rights regarding their “personal information,” which is defined as “means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” Section 1798.40 then defines what is included under personal information:
This act impacts all companies who handle this type of data of any California citizens.
There has been some confusion over compliance with the popular assumption being that all businesses will have to comply. The reality in the bill could not be more different. According to section 1798.140(1) for-profit businesses who collect and control California resident’s data, conduct business in the state of California, and meet one or more of the following requirements must comply:
Consumers have the right to opt-out of their information being sold. For consumers under the age of 16, businesses cannot sell their data without written opt-in from the consumer or their parent.
Consumers have a right to deletion; however, there are some important exceptions to this rule. Business do not have to comply with a request for deletion if there is a need to maintain the data in order to:
If a business discriminates against consumers for exercising their rights from the CCPA, they will be in violation of the act. Section 1798.125 defines service discrimination as the following:
Businesses may also offer financial incentives for the collection, sale, or deletion of consumer data. Consumers must provide an explicit opt-in into such incentive programs.
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